Market Fresh | Food Photography

 

 

 

 

 

 

 

 

 

Posting food photos online. How do I make it look amazing?

The answer is not simple. There are so many ways to take excellent photos of food. And something that may work for one photo-shoot, may not work for another.

The only rule I would suggest to follow by the book is this: DO NOT direct naked flash on your food. It will make it look cheap, unappetising and unprofessional. Always use natural lighting, L.E.Ds or soft flash (softbox/diffusers). If you have an adjustable flash gun mounted onto your camera, point it towards a wall. The flash will bounce back onto your food. If you’re using an iPhone, you could try using an LED torch through some plain paper to give a soft light from the side or rear.

The main thing I always try during any photo shoot is adjust my angle according to the photos I’m getting. It really has to be down to your eye here. You need to look at your images and think, “Is this the best framing for this shot?” If not, then move the camera. Move continuously, go back, move again. Even if you’re taking ages or on a tripod, just keep moving until you get the best results.

Follow these tips to create great images.

  1. Make a mess. Exploding sauce and crumbled biscuits. The more textured the image, the more likely you’ll get people engaged. Arty food is in.
  2. Use a black or muted background/plate/table. The stark contrasts between pale pasta or bright green foods look incredible against a black background, or backgrounds with muted tones. I see a lot of deep blues and greys at the moment.
  3. Use kitchen props. The shabby chic look is a massive trend online. Try some grey cloth or mixed brass cutlery. Mix-match it. Put your plates and bowls in the corner, giving the illusion that this might be a whole table of yumminess.
  4. Use a low aperture or Macro lense. To get your quality, arty look, try using an aperture of 1.8 or as low as your camera allows. If you’re photographing using a phone, try portrait mode. If you’re doing a flat lay, depending on the effect you want, use a higher aperture to have your whole table in focus.

 

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