Whilst we take care that our products are safe, legal and consistent through robust procedures and processes, we enjoy ‘pushing the boundaries’ and are constantly challenging the norm and retailing practices for a new approach.
We are not bound by a single factory or category type, which allows us to be ‘free thinkers’. We look to scour the market place for new opportunities and find suitable partners to leverage the opportunity.
We are dedicated to driving a continuous improvement culture and approach in everything we do, which forces us to challenge and better understand the requirements of the consumer.
Our Supply Chain is maximised by the link we have to factories all over the UK and Continental Europe, providing a great platform for maximising our sourcing potential whilst minimising logistical costs.
Through idea generation, backed by robust market research, our products satisfy a need that was not being fulfilled and only by truly understanding our market place can we be successful.
Our products are truly ‘inspirational’ and of the highest quality from factories around the world, which allow us to develop ranges from differing cultures and lifestyles.